Sales and Marketing
ABOUT THE SHORT LEARNING PROGRAMME
Fascinated by the dynamic, ever-changing marketing world? Would you like to boost your career by acquiring a firmer knowledge with regard to sales and marketing? This short learning programme covers key sales and marketing principles, like personal selling techniques and the marketing mix, which will give you an unfair professional advantage.
WHO SHOULD ENROL FOR THE PROGRAMME?
- Sales professionals wishing to function effectively in the marketing and sales environment.
- Managers who are interested in gaining knowledge of marketing and sales to improve their overall management performance.
- Individuals who’d like to broaden their career expertise in marketing and sales to enhance their earning potential.
- Small business owners who wish to gain an understanding of marketing and sales to ensure the success of their business.
CERTIFICATION
The Sales and Marketing Diploma is a short learning programme (SLP), certified by The Independent Institute of Education.
PROGRAMME OUTLINE
- Introduction to marketing concepts and the marketing philosophy
- The importance of the marketing mix
- The marketing environment and how to analyse it
- Consumer behaviour dimensions – what makes people buy
- Marketing research - gathering the right information
- Targeting, positioning and segmentation – how to focus marketing efforts
- Planning – the mainstay of marketing management
- Product, price, place, promotion, and more
- Managing professional sales teams
- Sales planning made easy
- Demand estimation and forecasting
- How to set and revise sales territories
- The sales process prospecting, approach, need assessment
- Follow-up customer retention
- Strengthening the presentation
- How to respond when buyers object
- Obtaining commitment
- After the sales: building long-term partnerships
DURATION AND COMMENCEMENT DATES OF PROGRAMME
Classes are held on Saturday mornings over 15 weeks. Please check programme commencement dates.
PROGRAMME MATERIAL
The programme fee includes all programme material which becomes the property of the student. This material is a valuable source of ongoing reference.
PROGRAMME EVALUATION
The programme assessment includes a group assignment, test and formal written examination at the end of the programme.
SHORT LEARNING PROGRAMMES
All programmes offered by College Campus’s School of Business and Technology are short learning programmes (SLPs) specifically designed for working adults. SLPs differ from the full qualifications which are also available through College Campus and which are registered on the National Qualifications Framework. Before registering, you should ensure that the programme you’ve selected best suits your individual learning and career objectives.
