Sales and Marketing
Two of the most dynamic and fast moving areas in any organisation are sales and marketing. The marketing side is responsible for creating brand awareness as well as generating a need for products and services and ultimately creating leads for the sales team. The sales side is responsible for the conversion and closing of the deals which directly drive revenue. This programme will equip you on how to successfully apply academic knowledge and practical know-how by covering vital aspects such as the marketing mix, how to design basic marketing plans and strategies, plotting sales territories and managing your sales teams to drive profits.
Course Duration: 18 weeks on Saturday mornings.
Cash Fee: R6990 (Fees on terms are also available)
Face to face
FOLLOW UP PROGRAMS
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- Managers who wish to gain a stronger knowledge of sales and marketing to improve their performance;
- Sales professionals who want to grow their careers in sales and marketing;
- Graduates who wish to add a job-related qualification to their CV;
- Small business owners and entrepreneurs who realise the value of sales and marketing for the success of their business;
- People currently in this profession who want to formalize their knowledge with a certificate.
College Campus is an educational brand of The Independent Institute of Education (The IIE). The Sales and Marketing short learning programme (SLP) diploma is certified by The IIE. Employers in both the private and public sectors value the skills obtained from students who have studied Sales and Marketing at College Campus.
Learning Unit 1: Introduction to Marketing
Learning Unit 2: The Marketing Mix
Learning Unit 3: The Marketing Environment
Learning Unit 4: Consumer and Buyer Behaviour
Learning Unit 5: Marketing Research
Learning Unit 6: Targeting, Segmenting and Positioning
Learning Unit 7: Business to Business and Consumer Marketing
Learning Unit 8: Product Planning
Learning Unit 9: Pricing
Learning Unit 10: Pricing and Channel Development
Learning Unit 11: Promotion
Learning Unit 12: Sales Management
Learning Unit 13: Demand Estimation and Forecasting
Learning Unit 14: Sales Territories
Learning Unit 15: Personal Selling Techniques
Learning Unit 16: Gaining Commitment