This qualification provides students with the skills needed to co-ordinate and manage the broad spectrum of public relations in a professional manner, at both a technical and managerial level where students are exposed to the principles of strategic communication.

The Diploma in Public Relations aims to prepare the student to take up a position in any modern business or office, which requires a high level of communication competence to serve the needs of a communication-driven organisation.

The Diploma in Public Relations qualification is conferred by The Independent Institute of Education (The IIE).

Course Duration: Minimum 3 years

Accreditation and Registration:  HEQC accredited, DHET registered, SAQA registration number 88523

DELIVERY METHODS

 Face-to-face

CAREER FIELDS

Public Relations Practitioner, Public Relations Consultant, Communication Officer, Accounts Assistant, Events Coordinator

Year 1

• Introduction to Personal Computing
• Public Relations 1A
• The Practice of Public Relations 1A
• Communication Science 1
• Business Communication C
• Public Relations 1 B
• The Practice of Public Relations 1B
• Introduction to Publishing
• Introduction to Project Management
• Work Integrated Learning

Year 2

• Public Relations 2A
• The Practice of Public Relations 2A
• Business Management 1A
• Communication Science 2
• Marketing Communication 1
• Public Relations 2B
• The Practice of Public Relations 2B
• Business Management 1B
• Media Law and Ethics
• Work Integrated Learning

Year 3

• Public Relations 3A
• The Practice of Public Relations 3A
• Business Management 2A
• Strategic Communication
• Public Relations 3B
• The Practice of Public Relations 3B
• Business Management 2B
• Communication Science 3
• Work Integrated Learning

A National Senior Certificate with admission to a Diploma or equivalent.

OR

Mature age exemption to a Diploma:
Candidates having attained the age of 23 before or during the first year of registration with a Senior Certificate or equivalent, with a minimum of 40% in at least four Higher or Standard Grade subjects, at least three of which must have been passed simultaneously and one of which must be a recognised Higher Grade subject, may apply for admission.

OR

Candidates having attained the age of 45 before or during the first year of registration may apply for admission.